Tomorrowland has partnered with FTX Europe, the European affiliate of cryptocurrency exchange FTX, to transport the festival into the world of Web3, non-fungible tokens (NFTs) and blockchain technology.

The Belgian festival, which is also set to run Tomorrowland Winter in Alpe d’Huez, France March 19 to 26, will explore a variety of applications of Web3 and blockchain technology such as NFTs for art, music and ticketing, events in the metaverse, and cryptocurrency payments.

The partnership will launch with an activation called The Quest by FTX at the upcoming winter festival. The collection will allow Tomorrowland Winter attendees to collect the first 1,500 of 6,500 NFTs and earn a unique experience.

There will be five locations hidden in the mountains that festival goers will have to locate and scan their event bracelet for entry, with 250 winners selected each day of the event. These tickets will entitle 1,500 attendees access to exclusive concerts at the festival.

Tomorrowland’s exploration of Web3 will enable organisers to build a deeper connection with festival goers, with streamlined ticketing options as well as providing new creative outlets for artists. It also enables fans to earn, collect or buy digital Tomorrowland assets.

Sam Bankman-Fried, chief executive and founder of FTX, said: “It’s exciting to see the continued blending of crypto, music and events. We’re proud to partner with Tomorrowland to bring their truly unique and magical events to the digital space by supporting their Web3, NFT and crypto related initiatives.”

Bankman-Fried added: “We’re also aligned in our shared belief that community, accessibility, transparency and sustainability are the leading factors for a better tomorrow. The Quest by FTX will give attendees of this Tomorrowland Winter a fun and interactive way to gain access to exclusive events.”

Michiel Beers, founder of Tomorrowland, said: “Since day one it’s within the DNA of Tomorrowland to never stop pushing the boundaries of creativity and innovation, to create the most unique experiences and important moments for our global community, The People of Tomorrow.

“The evolution of Web3 opens a lot of possibilities for our endless imagination and also the opportunity to tighten the bonds of our community in the coming years.”

Image: Jay Wennington on Unsplash