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TicketSmarter secures ticketing and naming rights in deal with Future Legends Complex

TicketSmarter, a primary and secondary ticketing marketplace, has secured primary ticketing rights for teams set to be based at Future Legends Complex, as well as naming rights to the core stadium.

The complex’s main venue will now be known as TicketSmarter Stadium until 2032, and can hold around 6,500 fans for sporting events and more than 20,000 attendees for concerts and other live events.

TicketSmarter Stadium is located in Windsor, Colorado as part of a 118-acre multipurpose complex, and will be home to multiple sports teams including Northern Colorado Hailstorm FC, which plays in USL League One and Northern Colorado Owlz, which plays in the Pioneer Baseball League Presented by TicketSmarter.

The complex will also feature a secondary 2,500-capacity stadium, baseball diamonds, multi-purpose fields, an indoor sports arena and an e-sports arena. It will be surrounded by hotels, restaurants and retail locations.

TicketSmarter chief executive Jeff Goodman said: “We are thrilled to partner with Future Legends to support both youth and professional sports in Northern Colorado.

“This state-of-the-art development is a premier destination, and we look forward to welcoming guests from across the country to exceptional games and events at TicketSmarter Stadium as the title sponsor and primary ticketing provider for the Northern Colorado Owlz and Northern Colorado Hailstorm FC.”

Stan Ross, CEO of Digital Ally, which owns TicketSmarter, added: “We are excited for TicketSmarter to partner with Future Legends as they open their cutting-edge facilities this year.

“Through the primary ticketing agreement and national network coverage, this partnership will expose fans and other venues to TicketSmarter’s easy-to-use platform for the next decade.”

The complex is set to open this year.

Image: Jack Monach on Unsplash