Verb Technology Company, a business that provides interactive video-based sales enablement applications, has partnered with the National Basketball Association (NBA)’s Detroit Pistons.
The NBA franchise will utilise Verb’s suite of sales enablement solutions to help drive ticket and merchandise sales, and engage with Pistons fans through interactive and shoppable digital content.
Adam Falkson, Detroit Pistons vice-president of business intelligence, said: “Post-pandemic, it has become clear that our fans and consumers want additional touch-points for interaction with the Pistons and it is equally important to the Pistons to successfully leverage our capacity for content creation to provide elevated digital experiences for our fans.
“Verb’s technology will empower us to capitalise on our digital assets and content strategies in growing ticket and merchandise sales, and in effectively responding to the desires of our fans. Whether it is live-streamed or pre-recorded content, this interactive capability will be a significant enhancement to our new digital strategy.”
Rory J Cutaia, chief executive of Verb, added: “The Detroit Pistons are an iconic brand with a legendary team history, and we could not be happier to have the Pistons using our technology. The incredible growth of our new sports entertainment vertical provides high visibility to Verb’s underlying technology.
“The sports entertainment industry is expected to grow to reach almost $600bn (£480bn/€569bn) in 2025 and our participation in this industry growth will enable Verb to be a significant player in the innovation-push, as teams, leagues, and retailers/manufacturers look to capitalise on the convergence of entertainment and shoppability.”
Verb recently announced its partnership with the NBA’s Phoenix Suns, which will also utilise the company’s technology to drive ticket and merchandise sales while engaging with fans through interactive content.