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Tix Ticketing signs up historic Danish theatre 

Tix Ticketing has revealed that Odense Teater is the first theatre in Denmark to appoint the ticketing software company as its new partner for ticket sales and CRM.

Odense Teater is one of Denmark’s largest regional theatres and is also the country’s second-oldest theatre. It is located in Odense and has roots dating back to 1796, meaning the theatre has operated professionally for over 200 years.

The venue presents both Danish and foreign classics as well as modern Danish and foreign dramas, performances that cater for children and young people, musical productions and dance.

The implementation took place over three months in the spring, with the go-live of the theatre’s online sales in late April. Yesterday (Monday) saw the launch of the theatre’s big season sales for the venue’s full season that begins in August.

Allan Wissmann, head of HR and chief financial officer at Odense Teater, said: “Odense Teater has with great anticipation looked forward to the collaboration with Tix as our new supplier for the theatre’s CRM and ticket sales.

“Odense Teater has with great anticipation looked forward to starting  the partnership with Tix. We have met a professional and friendly organisation which in collaboration with the theatre has conducted a perfect implementation of our new ticket system.

“We now look forward to the fact that the audience will be greeted by a flexible and modern ticketing system where they can easily purchase tickets. At the same time, the theatre has delivered a solution that lives up to our employees’ expectations of a feature-rich and user-friendly ticket system and that will facilitate and optimise a number of work processes.”

Kim Eden, Tix Ticketing’s operation manager in Denmark, added: “On behalf of the whole Tix Ticketing team we thank Odense Teater for the trust, we are very happy and proud to welcome them to Tix and we look forward to the partnership.”