Digital Seat Media has partnered with agency RedPeg Marketing to keep VIP ticket holders up-to-date before attending the world tour of American pop rock band Imagine Dragons (pictured).

Throughout the first leg of the tour in the US, the real-time fan engagement technology platform provided VIP ticket holders an Imagine Dragons VIP card via a mobile wallet, which was unique to their ticketing package, and provided real-time updates leading up to the concert date and at the event.

The updates included push notifications for parking, event entry, location, merchandise pick-up, seating location, early entry times and more.

Some 48% of VIP ticket holders added the VIP card to their mobile wallet ahead of the Mercury World Tour. Digital Seat Media will continue to provide fans with a seamless experience for all Canadian and European dates.

Shea Fowler, vice-president of music and entertainment at Digital Seat Media, said: “We’re excited to offer new experiences for fans as we continue to integrate into the world of entertainment.

“The seamless experience the Digital Seat platform provides pre, post, and during a show makes the VIP experience that much more enjoyable. The capabilities of Digital Seat don’t just stop at VIP purchased fan activations, and we can’t wait to roll out more full-venue experiences in music, much like we have done in sports.”

Kristin Kidman, vice-president of partner services at RedPeg Marketing, added: “The Digital Seat integration has allowed us to provide Imagine Dragons’ biggest fans a seamless experience by delivering important information about their VIP program directly to their phones as they arrive at the show.”

Image: Danazar/CC BY-SA 4.0/Edited for size