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Bills fans given glimpse of personal seat licence prices 

Fans of National Football League (NFL) franchise Buffalo Bills have been given a glimpse of what the team might be charging for personal seat licences at the new $1.4bn (£1.1bn/€1.3bn) stadium.

According to an email sent to fans and obtained by The Buffalo News, prices could range between $500 and $16,500 for a personal seat licence.

Reserved section seating could cost between $1,750 to $7,300 depending on the level of the stadium. However, the newsletter noted that prices at this stage were purely ‘hypothetical’.

The Bills recently appointed global premium experiences company Legends to lead planning, project management, sales and partnerships for the new stadium project.

The announcement followed the Bills reaching an agreement with New York State and Erie Country to build the new stadium in Orchard Park. New York State also committed $600m towards the new stadium project, while Erie Country provided a further $250m.

The NFL and the Bills will provide the remaining $550m with the project predicted to finish as early as 2026.

New York Governor Kathy Hochul was a key figure in keeping the Bills in Buffalo and said that the economic and tax impacts generated would support more than 100% of the public share of the new stadium cost.

The new stadium will have a minimum of 60,000 seats with the Bills focussing on extending the team’s lease on its current home, Highmark Stadium, which expires in 2023.

Architectural design firm Populous was selected by the Bills as the architect of record, as reported back in March.

Image: Populous