Mobile-focused ticketing platform SeatGeek has announced a multi-year partnership with the National Hockey League (NHL)’s Florida Panthers and the team’s owned and operated venues.

The deal is SeatGeek’s first as the official ticketing provider of an NHL team and its venues. The company signed its first deal with an NHL team in September last year, but as the official exchange marketplace for the Philadelphia Flyers and Wells Fargo Center as opposed to a primary ticketing partner.

SeatGeek will provide ticketing for all events and concerts at FLA Live Arena in Sunrise as well as the War Memorial Auditorium in Fort Lauderdale, once the integration is complete.

Matthew Caldwell, president and chief executive of the Florida Panthers, said: “Enhancing the fan experience at our venues, refining our inventory data analytics, and heightening business performance continues to be a core focus.

“As our fan attendance continues to increase, SeatGeek will play a vital role in helping us create engaging multi-generational fan experiences for years to come. We’re eager to integrate their technology into every touchpoint we have at our state-of-the-art facilities.”

Panthers fans attending live events at the FLA Live Arena and War Memorial Auditorium will be able to use the SeatGeek app to buy, transfer and scan their tickets for event access.

Fans can also utilise Deal Score, which allows users to find the best prices for tickets, while SeatGeek’s Rally technology provides a fully personalised event experience which is incorporated directly in the mobile app. Users can search for transport to and from games, and purchase an upgraded experience such as sitting rinkside.

Panthers will have access to data and analytics tools to enable the franchise to gain a better understanding of demand for tickets in real-time for hockey matches and events.

Jack Groetzinger, CEO and co-founder of SeatGeek, added: “Technology is both fueling and reacting to the way we experience live events. Teams and venues are grappling with how to engage and develop next-generation fans, and it’s organisations like the Panthers who understand that technology is part of the solution.

“In partnership with the Panthers and their state-of-the art venues, we will fundamentally shift old ways of doing business to provide fans with the best that live events have to offer.”

Image: Elliot/CC BY 2.0/Edited for size