Lancashire Cricket has today (Wednesday) announced a three-year partnership with premium ticketing marketplace, Seat Unique.

Seat Unique will become an official partner and an official hospitality agent of Lancashire Cricket and Emirates Old Trafford. The company will power hospitality and premium match ticket sales for Lancashire Cricket and Emirates Old Trafford, through its online sales platform.

This includes hospitality and premium match tickets for all England internationals, Lancashire Lightning, Vitality Blast home matches and Manchester Originals home fixtures in The Hundred.

Seat Unique will also become Lancashire’s Royal London Cup front of shirt sponsor for the club’s 50-over competition kit, starting from this summer.

Daniel Gidney, chief executive of Lancashire Cricket said: “We are thrilled to be able to welcome Seat Unique to our growing family of partners as the Official Hospitality Agent of Lancashire Cricket and Emirates Old Trafford.

“It’s an incredibly exciting time for us at Emirates Old Trafford with the prospect of seven days of international cricket at the venue this summer, along with a packed domestic schedule, and an Ashes Test to come in 2023.

“As part of our agreement with Seat Unique, there will be plenty of fantastic hospitality packages and premium match tickets available on their platforms so that our supporters and visitors can enjoy the best possible experiences at Emirates Old Trafford.

“I would also like to thank Seat Unique for their support of our Royal London Cup campaign. I know that this competition means a lot to everybody connected with the Club, due to our rich history in One-Day cricket and hopefully we can continue that with Seat Unique proudly on the front of our playing kit.”

Robin Sherry, CEO and founder of Seat Unique, added: “We are privileged to be the Official Partner and Official Hospitality Agent of Lancashire Cricket and Emirates Old Trafford.”

“Seat Unique and Emirates Old Trafford share the same ambition; to ensure every supporter and visitor has the opportunity to enjoy incredible in-stadium experiences at the iconic venue.

“With 24/7 access to a range of premium match tickets and hospitality packages, fans can now easily book luxury experiences anytime and anywhere, through our trusted online platform.”

“This service will enable more cricket fans to watch their favourite fixtures from the best seats in the house, while enjoying the world-class hospitality on offer.”

“We look forward to working with the Club and are excited to see fans using our technology to purchase unforgettable VIP experiences.”

Image: Matt Eachus