The Open has revealed a new evolution of its free-to-join membership for golf fans ahead of the 150th Open at St Andrews in July.
The One Club was originally launched in 2017 and a number of new benefits have been added for golf fans, including exclusive offers and competitions, access to The One Club Hub, which is a new portal on The Open’s website, and exclusive content including four brand new series.
Mastercard, an official patron of The Open, has also become the presenting partner of the fan membership programme. Mastercard holders that link their card to their One Club membership will automatically become One Club Advantage members for free.
These members can enjoy the standard benefits with additional benefits such as the chance to play golf at some of The Open’s most iconic venues, enhanced chances of securing tickets to future Championships, more exclusive year-round competitions and offers, new member upgrades like free golf lessons and equipment upgrades, and once-in-a-lifetime experiences at The Open with a chance of meeting golfing legends.
John Espley, director of commercial partnerships, said: “When we launched The One Club we delivered a truly unique offering for golf fans all over the world. The free membership meant people of all ages could get closer to The Open all year round with exclusive content.
“We’re thrilled to be able to take the membership even further in partnership with Mastercard, allowing us to offer unrivalled benefits as part of the free membership, meaning golf fans can experience the magic of The Open in new and exciting ways.”
Michael Robichaud, senior vice-president of global sponsorships of Mastercard, added: “At Mastercard, we value that experiences matter more than things and strive to provide Priceless moments to our cardholders across their passion areas. As a proud sponsor of The Open Championship since 2011, we have a long tradition of bringing fans closer to the game of golf.
“We are delighted to be the presenting partner of this exclusive programme in celebration of the milestone 150th Open Championship.”
Image: Peter Drew on Unsplash
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