AMB Sports and Entertainment (AMBSE), the parent company of the National Football League (NFL)’s Atlanta Falcons, Major League Soccer (MLS)’s Atlanta United and Mercedes-Benz Stadium, has extended its partnership with Ticketmaster.
As part of the extension, Ticketmaster will continue to ticket all AMBSE games, concerts and events.
Fans and attendees will still be able to use their mobile device to access tickets via a digital wallet or app. Fans will also be able to utilise the Atlanta Falcons and Atlanta United mobile apps, which are powered by the ticketing company.
Ticket-holders are also able to resell tickets for home games, which are then authenticated, meaning the buyer has confidence in buying resale tickets. Ticketmaster’s ‘Virtual Venue’ also provides a try-before-you-buy experience, as fans can see a 3D view of every seat in the Mercedes-Benz Stadium.
Ticketmaster will also sponsor the upcoming Georgia High School Football Ticket Program, as part of the Falcons’ tradition of supporting high school football. Ticketmaster will offer players of tackle football and flag football a complimentary ticket to a Falcons game, along with a 50% offer for purchasing additional tickets.
Clay Luter, Ticketmaster executive vice-president and co-head of sports, said: “AMB Sports and Entertainment are known for pushing the envelope and pioneering some of the most successful innovations in the sports industry and are critically attuned to the wants and needs of fans.
“We look forward to our continued partnership and supporting them in their relentless pursuit to evolve the fan experience.”
Tim Zulawski, AMBSE chief revenue officer, added: “We are incredibly proud to extend our partnership with Ticketmaster. They have not only been a supporter in our quest to drive fan innovation through ticketing and backend technology that empowers our internal teams, but in our communities as well.
“We are proud to continue this long-standing partnership with a company that continues to align with our organisation’s core values.”
Ticketmaster is a founding partner of the Atlanta Falcons, Atlanta United, The Home Depot Backyard and Mercedes-Benz Stadium.