English League Two club Harrogate Town AFC has teamed up with Ticketmaster Sport, which will become the club’s official ticketing partner with immediate effect.
The deal will form a long-term partnership and is part of £3.5m ($4.4m/€4m) being invested into the club off the pitch, in response to feedback from supporters over the course of the 2021-22 season.
Existing season ticket holders will receive an email in the near future to register for an account on the club’s new ticket site, which will go live imminently. Benefits include multiple filtering options to find tickets; a fully mobile-optimised user interface; digital season and match tickets; the ability to manage own tickets, forward or upgrade; a new functionality that allows for tickets to be allocated to friends and family and enhance accessibility for online sales.
Further information on ticket pricing, season ticket pricing and renewals will be made available soon, and club staff are working with Ticketmaster to ensure the new system is up and running as soon as possible.
Hamilton Mattock, Harrogate Town ticket office manager, said: “We are delighted to have come to an agreement with Ticketmaster Sport and are looking forward to improving our ticket purchasing journey for supporters.
“Given the problems faced over the 21-22 season, Ticketmaster will make the entire ticketing process much smoother for both staff and supporters with their support and range of solutions. The platform will continue to develop and meet the needs of our fans as we continue with our ambition of growing the crowd.”