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People on the move: Live Nation, Coventry City and more…

We round up the latest movements from the ticketing sector and associated industries…

Entertainment company Live Nation has named four new hires for its dedicated Latin touring team.

Daryivett Romo (pictured right) has joined Live Nation as director of Latin tour marketing, while Katrina Rodriguez (pictured middle right) has become the manager of Latin tour marketing. Stephanie Rodriguez (pictured left) has joined as the new Latin tour marketing coordinator and Nadia Hernandez (pictured middle left)

has joined the company as the director of Latin communications for the Concerts division.

Hernandez will oversee all press initiatives and media strategies for all of Live Nation’s tours and touring artists.

Before joining Live Nation, Romo spent the last eight years at CMN Events working as project manager. Katrina Rodriguez was brand partnerships manager at Universal Music Group and Stephanie Roqriguez has 10 years of experience in the industry. Hernandez has a 15-year background in public relations.

Hans Schafer, senior vice-president of global touring, Live Nation, said: “Live Nation is the largest promoter of Latin shows and as our artist roster as well as fan demand continues to grow, we are building a global team to serve artists and fan experiences better and at a bigger scale than ever before.”

English Championship club Coventry City has appointed Danielle McGorman as ticket office manager.

McGorman has previously worked for the club from 2010 to 2014 as part of the Ticket Office staff and has more recently worked at the Coventry Building Society Arena from 2015 to 2022 on ticketing for sporting and music events, including Premiership rugby club Wasps Rugby.

The O2 in London has announced the appointment of Robbie Balfour (pictured above) as brand and marketing director. He will lead the marketing strategy across the full campus at the venue, including the arena, Icon Outlet, Up at The O2 and the Entertainment District.

Balfour will work alongside vice-president and general manager at The O2 Steve Sayer.

AMB Sports and Entertainment (AMBSE), the parent company of the National Football League (NFL)’s Atlanta Falcons, Major League Soccer (MLS)’s Atlanta United and Mercedes-Benz Stadium, has appointed Scott Kegley as vice-president of digital strategy.

Kegley started his role on Monday and will report to senior vice-president, marketing communications, AMBSE, Ryan Mucatel. He will be responsible for supporting and developing digital marketing and social media strategies.

“Scott is an essential and highly valuable addition to the leadership team at AMBSE,” said Brett Jewkes, executive vice-president, chief brand and communications officer, AMBSE. “As our franchises and stadium team continue to look for innovative solutions to effectively engage fans in Atlanta and beyond, Scott is the ideal leader to take the reins of this talented team and further expand our digital offerings and capitalise on content and future growth opportunities.”

Co-op Live, a new arena under construction in Manchester, England, has announced a series of hires and promotions.

Katie Musham has become director of strategic programming after being promoted from head of partnerships, while Dave Hough has joined as programming manager from AO Arena. Ben Tipple has joined as the head of digital and social, while Holly Watson has become the head of marketing and events.

Nabilah Islam is the marketing content assistant and Gill Garvey has been named the finance director. Sarah Williams has joined as senior partnership activation manager and Frankie White has taken on the role of premium membership sales executive. Emma Bingham is the new head of HR.

Do you have news of an appointment that we should know about? Get in touch by emailing news.editor@theticketingbusiness.com and we’ll include it in our next round-up.