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Live Nation sees record demand for Concert Week campaign

Live Nation sold a record 2.2m tickets during its annual Concert Week as demand outstripped pre-pandemic levels.

Held between May 4-10, the campaign offered fans access to $25 all-in tickets to more than 4,000 shows across North America this year. Sales were higher than the last pre-pandemic year of 2019.

The ticket offer included performances in clubs, theatres, arenas, and stadiums, with artists featured including Backstreet Boys, John Legend, Shawn Mendes and The Who.

Live Nation said that 26% of Concert Week buyers purchased tickets to two or more participating shows. It added that there was an increase of more than 50% in full-price ticket sales during Concert Week compared to weeks leading up to the campaign, signalling an increase in demand across tickets from the front row to the back of the house.

“The record-breaking sales for Live Nation’s Concert Week show that demand for live events is at an all-time high,” said Kelly Strickland, Senior Vice President, US Concerts Tour Marketing. “We have seen that fans are willing to spend money on seeing the artists they love live over any other entertainment option out there.”

Earlier this week, Live Nation UK said it expects almost six million fans to attend live shows across the UK over the months of June, July and August.

This month has already witnessed over 200,000 attendees at festival Creamfields South and a live performance from former Oasis frontman Liam Gallagher at Knebworth.

Denis Desmond, chairman of Live Nation UK and Ireland, said: “It is wonderful to see fans reunited with the artists they love, and new bands forging their futures. This will be a summer to remember.”

Photo by Austin Neill on Unsplash