K-pop favourites BTS have become ambassadors for Busan’s World Expo 2030 bid, and will hold a Global Busan Concert to support the city’s effort.
Busan Metropolitan City in South Korea is vying to become the host of the 2030 World Expo.
Chairman of South Korean entertainment company HYBE, Bang Si-Hyuk and chief executive Park Jiwon, as well as the Mayor of Busan Metropolitan City Park Heong-joon, signed a Memorandum of Understanding (MOU) to help promote Busan’s bid.
HYBE is the agency behind BTS – who recently announced a hiatus to pursue solo projects – and have ensured that the seven-piece boyband will be fully involved in the process.
The group will hold a Global Concert in Busan; host activities that will appeal to the members of the Bureau International de Expositions (BIE); personally introduce the proposed for the BIE Enquiry Missions; serve as the ambassadors at South Korea’s presentation session; be present on election day; provide videos and pictures for the city’s digital campaign and spread promotional videos via social media channels.
HYBE chairman Bang said: “Given the importance of its bid as a nation to host the World Expo 2030 in Busan, BTS and HYBE will do our best to successfully bring the World Expo to Busan.
“This will be a great opportunity to contribute to further development of K-Culture as well as its local pop cultures in Busan.”
Mayor Park added: “I’d like to express my sincere appreciation to the members of BTS and HYBE for accepting to be the ambassadors of the World Expo 2030 in Busan.
“The group’s support as ambassadors will be incredibly helpful in stepping up our efforts to bring the World Expo to Busan.”