Elevate Sports Ventures and Learfield Amplify have announced their intentions to expand Amplify’s National Sales Center to professional sports teams, venues and live events.
Collegiate sports marketing company Learfield currently works with over 100 professional and collegiate sports partners across its ticketing development and seating businesses.
Sports and entertainment consulting agency Elevate Sports Ventures will promote Learfield Amplify’s offerings to its new and existing clients, which include professional sports teams, performance venues and live entertainment events.
The National Sale Center will aim to provide clients with seasonal, event, and campaign-based ticket, renewal and premium hospitality sales support.
While Learfield Amplify already has professional partners in superspeedway Pocono Raceway and sports organisation Professional Bull Riders, it has a major focus on collegiate sport. Learfield Amplify is linked with the National Collegiate Athletic Association (NCAA) and 15 Power 5 universities – which means the athletic conferences are considered to be elite in college football in the US.
A number of professional and collegiate sports teams and entertainment venues already utilise Learfield Amplify’s Plano, Texas-based National Sales Center to support sales campaigns remotely. Amplify has more than 40 on-site partnerships across sport and entertainment.
Flavil Hampsten, chief operating officer, Elevate Sports Ventures, said: “This is an opportune season and period within the professional sports and live event calendar to deliver this new sales and revenue-driving offering to professional teams and entertainment venues, festivals, and events.
“The addition of a seasonal or campaign-driven sales team and call center provides the opportunity to complete, amplify or recover Front Office efforts at any period in the sales cycle. We are certain that sales leaders across the industry will have the ability to conveniently, effectively, frequently and confidently take advantage of this offering.”
Learfield Amplify executive vice-president Jake Bye added: “We are constantly innovating and adapting to better serve our clients. With the evolving landscape of our industry, strategically supplementing a team, university, or venue’s sales efforts with remote sales professionals is smart.
“We’re excited to team with Elevate to leverage our National Sales Center to its partners, taking an already proven concept to a level that is unparalleled in the sports and entertainment industry.”
Learfield revealed its Amplify rebrand in January, giving its ticket and seats solutions business a new name.
Image: Riley McCullough on Unsplash