The University of South Carolina’s sports programme has extended its long-standing partnership with Ticketmaster.
The group will continue to provide ticketing for all Gamecock Athletics games, concerts and events inside the newly renovated 78,000-capacity Williams-Brice Stadium, Colonial Life Arena and Gamecock Club events, as well as facilitate ticketing services for university students to all athletic events and graduation ceremonies.
Fans of the Gamecocks — who compete across the elite NCAA Division 1 — will be able to buy, transfer and resell tickets via the platform, as well as download and scan mobile tickets.
“Ticketmaster has been a great partner to us,” said Ray Tanner, athletic director for the University of South Carolina. “As we continuously look to improve and enhance Williams-Brice Stadium, and all of our athletic facilities, we are thrilled to extend our relationship.”
Ticketmaster partnered with the college on the recent upgrades to the Williams-Brice Stadium which have seen enhanced concourse and concessions traffic flow, as well as increased access to air-conditioned seating and more restroom facilities. As part of the college’s innovation partnership with Ticketmaster, a significant investment was made in leveraging Ticketmaster’s venue access control technology for ticket scanning and club entry management.
“Gamecock Athletics has been one of our most forward-thinking partners in collegiate sports,” said Clay Luter, Ticketmaster executive vice-president and co-head of sports. “We value their partnership and look forward to working together to continually innovate and improve upon the fan experience in all of their venues.”