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True Tickets to deliver digital ticketing for production of Hamilton

Digital ticketing service True Tickets is working with The Smith Center for the Performing Arts in Las Vegas, as the digital ticket delivery partner for the venue’s production of Hamilton. 

Alongside non-profit technology company Tessitura, True Tickets has been developing digital ticketing technology that allows event organisers to protect tickets from the secondary market, and help venue operators manage the experience of patrons. 

Single tickets for Hamilton went on sale yesterday (Thursday) with a maximum purchase limit of eight tickets per account. Prices range from $59 (£50/€59) to $159, with a select number of premium seats available from $249 for all performances. 

There will also be a lottery for 40 $10 seats for all performances. 

Matt Zarrancina, chief executive of True Tickets, said: “Mobile tickets add an additional layer of security against counterfeit and stolen tickets by having a dynamically changing, unique QR code that is scanned when you arrive at a show.

“By allowing only one scan per entry, any attempts to duplicate, alter, or sell copies of the mobile tickets will result in denied entry.”

Producer Jeffrey Seller added: “It’s tempting to get tickets any way you can. There are many sites and people who are selling overpriced, and in some cases, fraudulent tickets.

“For the best seats, the best prices and to eliminate the risk of counterfeit tickets, all purchases for the Las Vegas engagement should be made through TheSmithCentre(.com).”

Image: Joan Marcus