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EngageRM builds NBA portfolio with Bucks deal

Sports and entertainment business technology services provider EngageRM has expanded its presence in the US marketplace by agreeing a five-year partnership with NBA basketball franchise the Milwaukee Bucks.

Under the agreement, the Bucks will utilise EngageRM’s data-driven platform to optimise day-to-day operations and enhance opportunities to interact and engage with its fan base.

EngageRM’s platform will support the Bucks across a range of areas, including premium sales and ticketing, bookings, partnerships sales and management, event bookings, guest experience and customer services management.

The platform will also support the Bucks’ community programs, asset and product management, and ticketing and fundraising capabilities, with EngageRM also set to host online portals on behalf of the franchise.

You can read the full story on our sister site: TheStadiumBusiness.com.

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