Cryptocurrency exchange Binance has announced it will be pilot a new NFT ticketing solution with Italian Serie A football clubs SS Lazio.
The NFT ticketing will be in place for the upcoming 2022-23 season, and Lazio fans using Binance will be able to claim digital tickets that will give them access to exclusive benefits.
The pilot is part of the ongoing partnership between Lazio and Binance, which was launched back in October last year. Binance was also announced as the main shirt sponsor for a two-year period with an option for a third year.
NFT ticketing will grant fans access to matches at the 72,000-capacity Stadio Olimpico (pictured) as well as opportunities to experience unique activations, discounts and more.
NFT ticketing also offers a sense of security with verified authenticity and the ability to prevent issues such as counterfeiting and ticket scalping, as well as making ticketing systems more reliable.
Zoe Wei, Binance fan token lead, said: “NFT ticketing, which we are introducing with SS Lazio, introduces a brand new layer of utility features to non-fungible tokens. Lazio will revolutionise the ticketing market and presents another significant real-life use case for Web3 technology.”