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XFL partners with Ticketmaster ahead of return

American football minor league XFL has announced a multi-year partnership with Ticketmaster ahead of the upcoming 2023 season.

All 43 games of the XFL season – 40 regular season games, two playoffs and one championship – and all eight teams will be ticketed by Ticketmaster.

XFL is returning in February 2023 after a three year absence, with the league having recently announced the venues and locations that will be used.

The league will adopt a mobile-first ticketing strategy and tickets will be made available following the release of the schedule.

Clay Luter, Ticketmaster executive vice-president and co-head of sports, said: “We are thrilled to team up with the XFL and continue the momentum they are building heading into the start of the 2023 season. We are energised by the vision that the new ownership group has for the reimagined XFL and are excited to help bring their vision to life with new innovations and enhanced technology.”

Russ Brandon, XFL president, added: “We are pleased to renew our partnership with Ticketmaster, an industry leader with advanced capabilities and global reach to deliver at the scale required by the XFL.

“Collaboration and innovation are two key values for the XFL, and in working with Ticketmaster we will ensure a seamless ticketing experience that will allow our fans to enjoy the XFL’s exciting and dynamic football experience.”

Image: Dave Adamson on Unsplash