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Madame Tussauds India opts for TripXOXO

Madame Tussauds India has appointed TripXOXO as its official ticketing partner.

TripXOXO is a discovery and booking platform for tours, activities and things to do, and has partnered with Madame Tussauds India, which incorporates wax figures of the rich and famous as an immersive experience.

Madame Tussauds Delhi opened in December 2017 at Regal Theatre before moving to its new venue at DLF Mall of India, Noida following the COVID-19 pandemic.

The Madame Tussauds network, which has locations across the globe, is owned and operated by Merlin Entertainments.

Heena Akhtar, chief operating officer, TripXOXO, told news outlet Business Standard: “We are thrilled to partner with a global brand like Madame Tussauds and we can’t wait to show to the world the splendour they can visit at the Madame Tussauds in Delhi NCR. The brand is known for excellence and by offering a brilliant offer to our customers, we are hoping to pave the way for visits to the world-class wax museum.”

Anshul Jain, general manager, Merlin Entertainments India, added: “We are overjoyed to announce that the world’s most famous wax attraction, Madame Tussauds, is finally opening its doors in India, at the new and exciting location of the DLF Mall of India Noida.

“The wax attraction will provide the Indian audience with an immersive and thrilling glimpse into the glamorous world of well-known celebrities and personalities. tripXOXO has always been a strong partner to Madame Tussauds and we are hopeful that once again we can re-create the same magic for all our customers.”

Image: Ruben Sukatendel on Unsplash