Vennersys, a provider of integrated ticketing, EPoS and visitor management software, has partnered with a historic pier trust to modernise its ticketing system for visitors.

Clevedon Pier & Heritage Trust is a seaside pier in the English county of Somerset and required an integrated system to embrace marketing, operational and commercial needs.

Vennersys presented its VenposCloud solution, which could allow for the collection of gift aid donations with integrated postcode look-up, and optional donation at points of sale. The integration of a ticketing and admission module allowed customers to choose between two ticket options, one with or without an additional donation.

Clevedon Pier & Heritage Trust also offers a selection of pier annual passes, meaning a membership management module was required to manage this.

Phil Curme, chairman of the Clevedon Pier & Heritage Trust, said: “Vennersys have offered excellent support from the very beginning, always open for discussions and ever ready with suggestions on how to improve our business practices and take full advantage of their innovative system.

“VenposCloud is an extremely flexible software which allows us to do things we could not do before with our previous system, and it lets us modernise our processes – helping us to upgrade our offering to visitors and improving their overall experience. The reporting feature has been key in helping the commercial team to find new growth opportunities and increase our revenue.”

Stuart Ward, business development manager, Vennersys, added: “It’s an honour to be working closely with such a wonderful and historic attraction like Clevedon Pier & Heritage Trust.

“We took this challenge with excitement and best interest towards the Pier to not only meet but exceed their expectations and help them modernise their operations to current industry standards. We look forward to what this partnership will bring in the future and, in the meantime, we’ll always look for ways to improve the system to meet their needs.”

Clevedon pier opened in 1869 and was designated a Grade I listed building in 2001.

Image: Saffron Blaze/CC BY-SA 3.0/Edited for size