All Access Anonymous (AAA) has added a number of festivals across South East Asia to its network, partnering with organisers to provide fans with rewards and experiences while still supporting promoters and vendors in a decentralised ecosystem.
The decentralised network is partnering with festivals to provide new opportunities for promoters through the use of Web3 technologies, like driving fan engagement, network benefits and access capital.
AAA already has a portfolio of 51 promoters within its network, but has now added Indonesian music festival We the Fest; S20; Djakarta Warehouse Project (DWP); Vietnamese music festival Revolution; It’s the Ship, which is held at sea; Malaysian festivals Rockaway and Good Vibes Festival; and Thailand events Together Festival and 808 Festival.
Promoters will be able to communicate directly with fans through AAA, and collaborate on festival line-ups with fans providing feedback before information is released to the public. Fans can then be rewarded with unique experiences including AAA priority entry passes, VIP meet-and-greets, food and drink vouches and exclusive lounge access.
DWP festival promoter Christian Rijanto said: “Music is about diversity, and a diverse festival lineup fosters music discovery. There are so many amazing artists out there, we as promoters can’t always be completely in tune with who our fans are listening to, or know the latest artist they have discovered on a social platform. AAA helps us measure what the fans want, and who they want to hear at our next event.”
AAA co-founder Marvin Das added: “Festivals are about the fan, creating a unique and engaging experience that will be remembered forever. I am humbled and excited about the future of AAA, as these nine festivals are only the beginning.
“We have already signed on an additional 42 festivals, which will be announced soon, along with some of the most reputable independent professionals and vendors who are truly passionate about music and the experiences of music festivals. This is only the beginning for AAA.”
Image: Jordon Conner on Unsplash
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