Firefly Music Festival has partnered with Tom Brady’s Web3 brand Autograph and live entertainment company AEG Presents.
Attendees will have exclusive access and experiences to discover at this year’s festival, which will take place at the end of the month in Dover, Delaware.
The deal, which was brokered by AEG Global Partnerships, will involve all wristband-holders attending the festival having the opportunity to redeem one of five NFTs (non-fungible tokens). These NFTs will grant a range of perks including a dedicated entry lane and on-site festival experiences.
All festival-goers will be able to experience Autograph’s on-site activation at Firefly Music Festival, which takes place from September 22-25.
Firefly ticket-holders can collect a Firefly Lumina NFT by using their wristband or ticket code to reveal an NFT tier – mint, lilac, coral, sky or dandelion.
Each tier provides attendees with a specific perk at this year’s festival including VIP weekend passes, an exclusive Firefly 10th anniversary DJ set with White Panda, Autograph Rooftop Lounge access as well as Spruce Up passes, rides on the ferris wheel and Autograph x Firefly co-branded merchandise.
Dillon Rosenblatt, chief executive and co-founder of Autograph alongside NFL star Brady, said: “After very successful activations at Hangout and Electric Forest, we are thrilled to welcome Firefly Festival-goers into the Autograph community.
“In addition to providing many music fans with their first ever NFTs, we’re offering real-world benefits with each Firefly Lumina. We’re glad Autograph can play a role in deepening Firefly attendees’ festival experiences and provide fans with a digital souvenir to commemorate their weekend.”
Stephanie Mezzano, vice-president and festival director of Firefly Music Festival, added: “We are always looking for ways to give our Firefly attendees and avid music lovers the best experience while they are with us for four days at The Woodlands.
“Offering fans new and exclusive ways to enjoy their favourite performances, while also giving them an Autograph NFT to take home, is a no-brainer.”
Image: Maxime Bhm on Unsplash
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