Sports

Seat Unique becomes official premium ticketing partner of Edgbaston 

Featured image credit: Will Noakes/CC BY 2.0/Edited for size

Featured image credit: Will Noakes/CC BY 2.0/Edited for size

Premium marketplace Seat Unique has become the official premium ticketing partner of Birmingham cricket ground, Edgbaston. 

The deal will last four years and will see Seat Unique power Edgbaston’s premium ticket sales.

Fans will be able to purchase premium tickets to watch Warwickshire and England play at Edgbaston through Seat Unique’s online platform, including tickets for T20 Vitality Blast Finals Day and the Ashes Series in 2023.

Seat Unique has also become the naming-rights sponsor of Edgbaston’s Skyline Terrace, which will now be known as the Seat Unique Skyline Terrace. Fans watching from the terrace will have a prime view from behind the bowler’s arm.

Customers are able to purchase tickets anywhere and at any time, with premium tickets for 2023 Ashes Test matches at Edgbaston available to purchase through Seat Unique from today (Tuesday).

Ben Siefas, head of sales and partnerships at Edgbaston, said: “We are delighted to have secured a partnership with Seat Unique for the next four years.

“Seat Unique is one of the most recognisable brands in the ticketing industry and we’re thrilled that its team want to work with us on enhancing our premium experiences. Edgbaston holds some of the best facilities in world cricket and with our major matches – including next year’s Ashes – it’s an incredibly exciting time for us.”

Seat Unique chief executive and founder Robin Sherry added: “Following successful partnerships with an array of prestigious domestic cricket clubs, we are delighted to be partnering with Edgbaston. Through our trusted marketplace, supporters have 24/7 access to a variety of premium tickets, and in just four clicks, they can purchase unforgettable experiences at one of the most famous cricket stadiums in the world.

“We are excited to be opening up access to premium experiences to a brand new audience at Edgbaston, particularly with the stadium hosting The Ashes Series in 2023.

“Our partnership with Edgbaston will further help us on our mission to improve the accessibility of premium sporting experiences across the globe, and we are thrilled to be able to extend this access to cricket fans. We look forward to welcoming them to the Seat Unique Skyline Terrace.”