Mobile ticketing heads to the slopes with Vail Resorts

Featured image credit: Karsten Winegeart on Unsplash

Vail Resorts, a network of ski resorts in Colorado, has announced its intention to introduce new technology that will enable guests to store their pass or lift ticket directly to their phone. 

Those heading to the ski slopes will no longer have to carry a plastic card, visit the ticket window or wait receive their pass or lift ticket. 

Guests will be able to purchase their passes and tickets online and activate it on their phone, place their phone in a pocket and have their pass scanned using Bluetooth Low Energy technology. 

The new feature will be tested during the 2022-23 North American winter season and is expected to be rolled out to guests during the 2023-24 season. 

While Vail Resorts is hoping the move away from plastic cards will support its Commitment to Zero sustainability promise, cards will be available to guests who cannot or do not wish to use their phone as a pass or lift ticket. 

Tim April, chief information officer of Vail Resorts, said: “As a company focused on investing in the future of skiing and riding, we believe that digital innovation, more than ever, will be key for delivering a great guest experience on-mountain.

“We are excited for the more seamless arrival experience this technology will provide for our guests and look forward to unveiling it across our resorts.”