Featured image credit: Gene Gallin on Unsplash
North America’s Premier Lacrosse League (PLL) powered by Ticketmaster has tracked significant growth across ticketing and digital platforms during the 2022 season.
The men’s professional lacrosse tournament, which agreed a naming rights deal with Ticketmaster in 2020, said ticket sales revenue was up 24% year on year, with attendance up 15% and four weekend sell-outs over the course of the season. Ticket sales are also up 65% compared to 2019, the last year before the COVID-19 pandemic.
The PLL season is played by eight franchises on a tour-based schedule, with 14 different cities staging match weekends in 2022. This season’s final was played at the 18,500-capacity Subaru Park in Pennsylvania, with Gillette Stadium in Boston and Audi Field in Washington DC also hosting post-season games.
The matchday sell-outs were at the 8,500-seat Tom & Mary Casey Stadium in Albany (NY), 8,500-seat Homewood Field in Baltimore, 3,500-seat Rafferty Stadium in Fairfield (CT) and 3,000-seat Barton Stadium in Denver.
“Season four saw meaningful growth across core commercial categories,” said co-founder and chief executive Michael Rabil.
“Our data shows growth in overall fan volume and engagement – including expansion of viewership, onsite attendance, purchasing activity, and engagement with PLL products and content.
“On the heels of two years encumbered by COVID, this was the first ‘apples to apples’ season we’ve had since 2019, presenting a benchmark moment for growth that we’ll build on in years to come.”
PLL chiefs said the 2022 season was the most-watched season across broadcasts in the PLL’s four-year history. Viewership increased across all key demographics, including P18-49 (+32%), female viewers (+29%), F18-49 (+26%), and M25-54 (+26%).
Paul Rabil, PLL’s co-founder and president, said: “Both on and off the field, the 2022 PLL season was filled with powerful wins.
“To have a successful season in venue and across media, our operations, media and business intelligence teams worked tirelessly to identify the right markets within a small window of the summer to capitalise on the momentum from 2021. Their data-driven decisions took us to four weekend sell-outs and an amazing 73 net promoter score. The on-site experience continues to elevate year-over-year, and we’re only getting started.”
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