Resale marketplace StubHub International has partnered with live event ticketing technology and analytics provider, Logitix.
The company manages tickets across major sporting leagues including the National Football League (NFL), National Basketball Association (NBA), Major League Baseball (MLB), the National Hockey League (NHL), college sports and live events properties.
The deal means that Logitix has become the first US-based ticket distribution partner for StubHub International. And, as a result, customers outside of North America will be able to purchase tickets for events happening in the US and Canada.
StubHub International chief executive Dan Mucha said: “Our customers are passionate fans of US sports such as NFL, NBA and MLB and they love to travel the world to see their favourite artists perform at iconic venues.
“Partnering with a leading, trusted US-based ticketing technology platform like Logitix gives our customers access to the biggest live experiences in North America.”
Logitix CEO Stu Halberg added: “Our partnership with StubHub International is significant for the global ticketing marketplace.
“From a consumer perspective, it removes a barrier for buyers worldwide to purchase a ticket to an event in the US or Canada. At the same time, our ticketing partners in the US now have the opportunity to expand their distribution internationally.”