Utah Jazz and Vivint Arena opt for SeatGeek deal

Featured image credit: Markus Spiske on Unsplash

The National Basketball Association (NBA)’s Utah Jazz and Vivint Arena have chosen SeatGeek to become an official ticketing provider.

SeatGeek’s technology will power all Jazz home games as well as concerts and shows featured at Vivint Arena. The partnership will begin on October 1, 2023.

Jazz fans and those attending Vivint Arena will be able to search for, purchase and sell tickets, as well as scan into the venue directly from their mobile phone. SeatGeek’s Rally technology also offers a more personalised experience in their digital ticket, with features such as booking a ride to the game, or buying an upgraded experience. 

SeatGeek’s client-facing backend technology Unify also allows teams, theatres and arenas to create, sell and manage access to their live entertainment ecosystem. 

Ryan Smith, founder and executive chairman of Smith Entertainment Group (SEG), which includes the Utah Jazz, said: “The Utah Jazz have been an incredibly important part of my life even as a kid, and now as owner of the team, I want to make sure everything we do is a driving force for change. 

“I only want to partner with innovative companies that put technology and the experience above everything else, and SeatGeek fits with my commitment to help all fans, especially digital-first fans, have better experiences with every interaction.”

Jack Groetzinger, chief executive and co-founder of SeatGeek, added: “Utah is quickly becoming a major global hub for sports, technology and culture, and the Jazz exemplify the best in innovation, teamwork and grit. We’re proud to partner with a world-class organisation like the Jazz that challenges the status quo of what ticketing can be to grow, engage and meet the demands of today’s fans.”

SeatGeek’s partnership with the Utah Jazz and Vivint Arena is the third announcement from the ticketing company this week, after expanding its relationship with the United Soccer League (USL) and partnering with the National Football League (NFL)’s Baltimore Ravens. 

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