Sports

SI Tickets becomes official ticketing partner of Major Arena Soccer League

SI Tickets, the ticket platform from media brand Sports Illustrated, has partnered with the Major Arena Soccer League (MASL) as its official ticketing partner for the 2022-2023 season. 

The deal means that SI Tickets will gain access to exclusive ticket packages and marketing integrations with MASL and its 14 North American teams. Fans will be able to purchase tickets for League games and benefit from the platform’s $10 (£8/€10) flat transaction fee.

Additionally, SI Tickets and MASL will each receive marketing and sponsorship benefits, including the rights to League and Team marks for online, media, digital, social and in-game use. 

SI Tickets and MASL will also work to introduce a series of on-site consumer events called SI Tickets On Tour. These activations will be rolled out at select games throughout the MASL season, starting with St. Louis Ambush vs Kansas City Comets on November 25.

David Lane, chief executive of SI Tickets, said: “We are excited to partner with the Major Arena Soccer League and provide its teams and passionate fans a great gameday experience with exclusive activations that only SI Tickets can deliver.

“We look forward to introducing our fan-first Sports Illustrated platform to soccer fans, so they get the best seats to see their favourite MASL clubs and players all season long.”

MASL features teams from across the US and Mexico, and boasts players from around 30 different countries. M Style Marketing, a strategy, marketing and branding firm, helped to coordinate the partnership between MASL and SI Tickets. 

Rob Striar, president of MASL Properties, added: “This strategic partnership between SI Tickets and the Major Arena Soccer League and MASL Properties is a symbol of the continued excitement for the arena game. 

“We are excited to work with SI Tickets as the teams and league expand our fan base. The Sports Illustrated name resonates across the athletic landscape, and MASL is proud to be working with such an iconic brand.”