The Danbury Hat Tricks play in the Federal Prospects Hockey League (FPHL) and Tixr will also feature as a sponsor partner.
Herm Sorcher, president, Hat Tricks Organisation, said: “We’re always looking for ways to improve the experience for all of our Hat Tricks fans, which attracted us to Tixr — a company that’s really innovating in the space.
“Just like the upgrades we are always making for our fans at the arena, Tixr’s new and fresh take on ticketing will help us engage fans in a positive way even before they enter the building.”
Nate Liberman, Tixr head of sports, added: “I’ve seen first hand the rapid shift in fan engagement to the digital world. Entire leagues are going DTC and tapping into digital platforms like never before. Tixr brings the industry the first modern and innovative commerce engine that bridges the fan journey from digital engagement to the live experience.
“What gets me most excited isn’t what we’ve accomplished in the past year, but all the innovation we will bring to the Hat Tricks and sports industry at large in the years to come.”
Tixr is based in Santa Monica, California and was recently signed up by Acura Long Beach Grand Prix as a ticket partner.
“At Tixr we are always on the lookout for forward-thinking partners who are looking to upgrade from the old world of legacy ticketing and bring their business into the modern, mobile-friendly era,” said Tixr chief revenue officer Patrick Bradley.
“Fan purchase behaviour has also changed in recent years, and we’re excited for Danbury Hat Tricks and Ice Arena to have a brand-friendly, seamless interface to offer more products and experiences and give fans a better way to buy tickets.”