The partnership means that Seat Unique will exclusively power the club’s online premium ticket and hospitality sales.
Supporters will be able to book hospitality packages anytime and anywhere, for all Harlequins’ home fixtures at the 14,816-capacity Twickenham Stoop. Seat Unique’s technology allows for sales to happen all year-round and outside of normal working hours, which can aid an uplift in new customers buying hospitality packages.
Laurie Dalrymple, chief executive of Harlequins, said: “We are thrilled to be partnering with Seat Unique, leaders in their field. Across the last 18 months we have seen unprecedented demand to see Harlequins play with all Men’s Gallagher Premiership matches selling out and record levels of demand for premium tickets and hospitality.
“The Stoop has a number of fantastic premium options and we are excited to offer an enhanced customer experience on the Seat Unique platform. We want our digital offering to match the superb experience that premium ticket buyers enjoy at the ground as we look forward to welcoming guests to our hospitality facilities.”
Robin Sherry, CEO and founder of Seat Unique, added: “Following successful partnerships with a variety of reputable rugby clubs, we are thrilled to be partnering with Harlequins. Our partnership with Harlequins will help us on our mission to improve the accessibility of premium sporting experiences across Rugby Union, and we are delighted to be able to extend this access to Harlequins’ supporters.
“We are delighted to be increasing access to premium experiences to a brand-new audience at the Twickenham Stoop and Twickenham Stadium, particularly with the latter hosting Big Summer Kick-off in April 2023.”