Live Music

Seat Unique scores first major music partnership, signs deals with Essex Cricket and St. Helens

Featured image credit: Seat Unique

Seat Unique has been named as the exclusive premium ticketing and hospitality partner of Rock N Roll Circus. 

The event sees musical talent entwined with the circus, with artists performing in the Big Top alongside resident aerialists, stilt walkers, fortune tellers and more.

Fans will now be able to purchase tickets at any time online through Seat Unique’s platform. Guests will be able to access official VIP and corporate packages for Rock N Roll Circus events in 2023 through the Seat Unique platform shortly.

Rock N Roll Circus has previously hosted a number of major headliners including Noel Gallagher’s High Flying Birds and The Libertines.

Ali O’Reilly, brand and experience director, said: “We’re thrilled to be partnering with Seat Unique to make our ticketing and customer journey smoother than ever. The Seat Unique platform will allow fans to browse and book our full range of hospitality packages and premium experiences in a matter of minutes at any time and across devices.

“Seat Unique has an impressive track record working with some of the biggest sports clubs and venues in the world and we can’t wait for them to bring this wealth of expertise to Rock N Roll Circus.”

Robin Sherry, Seat Unique chief executive and founder, said: “We love the Rock N Roll Circus concept, and jumped at the chance to get involved in the project. The combination of big-name bands and artists teamed with the circus experience is really bringing something different to the space right now. We are delighted that this new partnership with Rock N Roll Circus is our first major partnership in music, and hope this paves the way for great success in the future.

“Our partnership will further help us on our mission to improve the accessibility of premium experiences at concerts and festivals, and we are thrilled to be able to extend this access to live music fans.”

Essex County Cricket Club has also opted to partner with Seat Unique, which will see the platform become the club’s first-ever official premium ticket and hospitality sales partner.

The deal will last three years with Seat Unique powering the club’s online premium ticket and hospitality sales via its booking platform. This will include premium tickets and hospitality packages for home fixtures at The Cloud County Ground, home of Essex Cricket.

Fans will be able to purchase premium experiences online for the first time in the club’s history. Tickets and packages will be available 24/7 through Seat Unique’s mobile-optimised sites, allowing potential guests to purchase experiences at any point safely and securely.

Essex supporters will be able to purchase experiences for domestic competitions throughout the year including home fixtures in the T20 Vitality Blast, County Championship and the Royal London One Day Cup.

John Stephenson, chief executive at Essex Cricket, said: “I am delighted that the club is partnering with Seat Unique. They have had great success with our fellow counties, and we are so pleased to be able to offer our fans, families and businesses a simple, convenient way to purchase hospitality online.

“With Seat Unique’s support, we can now offer another avenue for new guests that we can welcome to the Essex Cricket family in 2023.”

Seat Unique’s Sherry said: “We are pleased to announce another strong partnership with another first-class county cricket club – this time with Essex Cricket.

“The 2019 County Championship and T20 Vitality Blast winners have deservedly earned their status as a top-level team, and we are really excited to be working with a club of this status to increase supporter access to premium matchday experiences at The Cloud County Ground, Chelmsford.”

He added: “For the first time ever, supporters have the ability to book such experiences 24 hours a day, seven days a week. We look forward to seeing new audiences using the Seat Unique platform to book premium tickets and hospitality packages at an array of must-see fixtures in 2023.”

It has been a busy week for Seat Unique, as the platform has also become the online hospitality partner for rugby league club St. Helens, beginning with the upcoming season.

Fans will be able to purchase hospitality experiences for Saints home fixtures for the 2023 Betfred Super League season.

Dave Hutchinson, general manager at St. Helens, said: “We are excited to be partnering with Seat Unique for the new season ahead. This will allow us to be able to showcase our VIP hospitality offerings to a wider audience to both existing and new fans alike.

“It will make the process of booking a hospitality experience so much easier, and we are looking forward to working together in this area of our club.”