TEG acquires majority stake in Fan+

Featured image credit: Colin Lloyd on Unsplash

Live entertainment, ticketing and data company TEG has acquired a majority stake in Australian startup, Fan+. 

Fan+ is a platform that offers personalised experiences with sports teams and live entertainment events within Australia.

Geoff Jones, chief executive of TEG, said: “AT TEG, we believe nothing beats the live experience and to be able to personalise that live experience with a Fan+ moment is the perfect extension of our offering.”

The move will aid TEG in expanding its live content offering of concerts, sporting events and theatre.

Following an integration project with TEG’s ticketing arm Ticketek next year, fans will be able to add personalised Fan+ experiences. These can include a backstage tour, a seat at pre-show sound check, attending a production’s opening night launch party or tossing the coin at a sporting match.

Rod Harys, CEO and founder of Fan+, added: “To have the backing of TEG, the scale of Ticketek and leadership of Geoff Jones is a game-changer for Fan+. Being a part of the TEG family means we can scale our offering in terms of audience reach and access some pretty mind-blowing personalised entertainment options.

“Fans are in for some pretty special moments.”

Further backers include Artesian Capital, hotel mogul Dr Jerry Schwartz, Seven West Media CEO James Warburton, three-time Olympian and Hoyts CEO Damian Keogh, founder of Pacific Equity Partners (PEP) Rickard Gardell, Helloworld Travel CEO Andrew Burnes, former head of Merrill Lynch Australasia Greg Bundy and Craig Carracher AM – director, Australian Olympic Committee.