Featured image credit: Tim Bechervaise on Unsplash
The total attendance for professional UK sport is predicted to hit a record 76.2 million by the end of 2022, according to a report by sports marketing agency Two Circles.
The figure would surpass the previous record of 75.1 million, which was posted in 2019, the last calendar year unaffected by COVID-19. Attendances reached just 15.7 million in 2020 and 37 million in 2021 as a result of restrictions caused by the pandemic.
According to the report, women’s sports events this year will post a total attendance of 2.4 million, more than double the 2019 figure of 900,000. The figures have been boosted by the UEFA Women’s Euro, which culminated in England beating Germany in the final at Wembley Stadium in front of a crowd of 87,192.
The Women’s Super League has already surpassed its entire total attendance for the 2021-22 season (250,000), less than a third of the way through the 2022-23 campaign.
You can read the full story on our sister site: TheStadiumBusiness.com.
Share this