Industry News

Lancashire Cricket sees record hospitality and premium sales

Featured image credit: Matt Eachus/Courtesy of Seat Unique

Featured image credit: Matt Eachus/Courtesy of Seat Unique

After working with Seat Unique since May this year, Lancashire Cricket has reached record hospitality and premium ticketing sales. 

Seat Unique was chosen by Lancashire Cricket to support the digitalisation of the club’s hospitality and premium ticket booking process. 

Supporters are able to purchase premium experiences at Emirates Old Trafford 24/7 through Seat Unique’s online platform. 

Lancashire Cricket claimed that the partnership with Seat Unique has resulted in a significant increase in first-time buyers, in turn delivering new audiences for the club’s premium experiences. 

Robin Sherry, chief executive and founder of Seat Unique, said: “Our partnership with Lancashire Cricket has got off to a tremendous start. We couldn’t be more proud of everything we have achieved together so far, especially with a club of Lancashire’s status and prestige.

“At Seat Unique, we’re constantly working hard to fulfil our mission of helping fans get greater access to premium experiences at live events – something that wouldn’t be possible without our valued partnership with clubs and venues.

“Our innovative technology enables even more supporters to watch their favourite fixtures from some of the best seats in the house, while enjoying world-class hospitality at Emirates Old Trafford and we’re excited to open this up to new audiences. We are thrilled to have helped Lancashire Cricket reach this incredible milestone. We look forward to seeing the club hit many more throughout our partnership.”

Jonathon Nuttall, head of ticketing and hospitality sales at Lancashire Cricket, added: “We’ve really enjoyed working with the Seat Unique team over the course of the year having joined the Club as an official hospitality agent and official partner in May. Their digital platform offering has transformed our hospitality and premium ticket online booking process, giving supporters greater access to our premium experiences whilst ensuring the Club has great flexibility and control over its sales.

“It’s been a great partnership so far and we’re looking forward to continuing our relationship with Seat Unique in 2023, which is going to be another huge year at Emirates Old Trafford with the return of the Men’s Ashes in July, a New Zealand IT20, the T20 Blast and Hundred, as well as two sold-out nights of the Arctic Monkeys.”

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