Following the Lionesses’ victory in the Women’s UEFA Euro 2022, demand for women’s football tickets rocketed. England Women secured the win over Germany at Wembley Stadium in front of a record crowd of 87,192. This trend would continue throughout the year.
Troubles continued for events start-up Pollen, with employees still waiting for payment in August after the company missed its June payroll. Pollen turned to Goldman Sachs and restructuring firm Kroll in a desperate bid to find a buyer.
Music streaming platform Spotify tested the water with selling tickets directly to fans, rather than linking through to external ticketing operators. Spotify ran the tests with a small number of artists, and tickets were made available to fans through the Spotify app and the freshly launched Spotify Tickets website.
Much like Pollen, August brought the news that festival package company Festicket was in trouble after filing a moratorium. The company would eventually fall into administration, before its assets were snapped up by event technology platform Lyte.