Sale of Pavilion Theatre to ATG falls through

Featured image credit: Thomas Nugent/ CC BY-SA 2.0/ Edited for size

Glasgow’s Pavilion Theatre has confirmed that there will be no further discussions with Ambassador Theatre Group (ATG) over the potential sale of the venue.

The 1,449-capacity theatre was put up for sale last year with a reported price tag of £3.9m ($4.6m/€4.4m). 

Theatre manager Iain Gordon, who has been at the venue for over four decades, has said in a statement that a sale to the major theatre organisation will not be made. The potential sale to ATG had brought scrutiny as ATG already owns Glasgow’s King’s Theatre and the Theatre Royal – the Pavilion’s competition. 

The statement read: “We would like to confirm that no further discussions are taking place with ATG (Ambassador Theatre Group) about a potential sale of the Pavilion Theatre.

“A lot of our customers have repeatedly asked us during the past months ‘If I book for future shows will my tickets be valid?’ This was never in question and any deal made would have ensured that all tickets and shows booked would have remained valid.

“Tickets are now on sale for shows throughout this year and beyond and as always you have the security that these tickets will be valid for all performances in the future.”

The statement added: “We would like to thank our loyal customers far and wide for their continual support which has helped make this year’s Panto season one of the most memorable and successful that we have had at the Theatre.”

Glasgow’s Pavilion is one of the oldest theatres in the city and was originally opened in the early 1900s as a music hall.