Seat Unique signs up first Formula 1 partner

Featured image credit: Courtesy of Seat Unique

Seat Unique has secured its first Formula 1 partnership and will become an official reseller of the Azerbaijan Grand Prix. 

The new partnership will see Seat Unique power online hospitality and grandstand ticket sales for the race in Azerbaijan through its online platform.

Fans will be able to book official hospitality packages through Seat Unique’s site, and will also have access to Baku City Circuit’s premium experience offerings.

Speed Terrace and Corporate Box packages for the 2023 Baku City Grand Prix are available to book through the Seat Unique platform from today (Tuesday).

Robin Sherry, chief executive and founder of Seat Unique, said: “We are very delighted to announce our first-ever F1 partnership with the Baku City Circuit.

“The street circuit is unique amongst its peers, providing many overtaking opportunities that street circuits often don’t feature, making for an exciting race every year. Running through the city and past some of its iconic features, such as the Old City, this race presents fans with the unmissable chance to watch the likes of Sir Lewis Hamilton and Max Verstappen race against a backdrop of breathtaking panoramic views of the Caspian Sea.”

Sherry added: “We are thrilled to be working with an F1 event of this calibre to increase fan access to premium experiences at the Baku City Circuit. Fans can now book official hospitality packages for this incredible race through our trusted platform 24 hours a day, seven days a week, 365 days a year. We look forward to seeing even more fans enjoying hospitality at the circuit in 2023.”

Formula 1 today announced a 23-race calendar for this year, with the Azerbaijan Grand Prix taking place from April 28-30.