Made Media and Easy-connect have entered into a strategic partnership to support cultural organisations in reaching new audiences and increasing revenue.
London-headquartered Made Media works with cultural and creative organisations to create solutions that drive strategy, while Vienna-based Easy-connect works with arts institutions to digitise sales and communications channels.
The partnership will enable Made to help organisations showcase their brand storytelling, while increasing ticket and donation revenue.
Easy-connect will be able share its knowledge on digitising sales and communications channels, through dedicated digital tools which will also strengthen customer retention and audience engagement.
Made Media’s clients will now have access to Easy-connect’s white label app solution and digital engagement tools, which include social and community features, personalised communication options and fully-integrated ticket purchasing. Easy-connect’s clients will benefit from Made Media’s highly-customised marketing and ticketing websites.
James Baggaley, chief executive of Made Media, said: “I’m excited to announce this strategic partnership with Easy-connect, which will enable Made Media clients to take advantage of their innovative tools for audience acquisition and development, with a particular focus on new, younger, and digitally-native audiences.”
Easy-connect’s co-founder and CEO Wolfgang Graf added: “This new cooperation with Made, one of the leading voices in the cultural sector, is a huge next step on our road to overseas expansion. We are particularly excited to see how our clients will benefit from the combination of Made’s website expertise and Easy-connect’s next-gen apps to boost digital audience (re)engagement. A promising start to the New Year.”