Featured image credit: Jordan Curtis Hughes, courtesy of Tickets for Good
Tickets for Good has revealed a major year of growth in 2022 and announced new projects for 2023.
The platform initially began with its ‘Ticket Bank’ project in 2019 before the Tickets for Good NHS platform was introduced in May 2021, to offer key workers from the pandemic tickets to events. Since its launch, the platform has registered over 177,000 users and more than 200,000 free and discounted tickets have been distributed.
In April 2022, Tickets for Good and its NHS scheme received the Impact Award at the TheTicketingBusiness Awards.
Over the summer, the platform partnered with S&C Productions to provide tickets for both Strawberries & Creem Festival and The Cambridge Club Festival to key workers and Ukrainian refugees, in addition to NHS workers.
Tickets for Good quadrupled the number of events on the platform between 2021 and 2022, and the geographic spread of events also improved. The year also saw Tickets for Good partner with WeGotTickets to invite customers to donate to the ‘Ticket Fund’ when buying tickets.
This fund has now raised a total of £40,000 (€46,000/$49,000) and has been used to create NHS staff-only comedy events at London club 21 Soho and The Leadmill in Sheffield. The fund has also subsidised tickets for events across the UK.
Tickets for Good is now returning to its roots by working with charities during the cost-of-living crisis, to offer staff and volunteers tickets for events. The ‘Ticket Bank’ project has already partnered with charities such as Cancer Research UK, Alzheimer’s Society, Bikeability, Age UK and Stonewall Housing.
Steve Rimmer, founder and chief executive of Tickets for Good, said: “I’m immensely proud of the team here at Tickets for Good and everything achieved in 2022. We’ve supplied tickets for all manner of events from Robbie Williams arena tours, basketball games with the London Lions, a huge array of summer festivals, DragCon, underground techno at Sheffield’s new Førge nightclub and a healthy dose of Panto from theatres across the country.
“We recognise that it continues to be a challenging time for the NHS and many other groups in society and we’re committed to enabling these people to reach as many events as possible. It’s also a tricky time for our promoter partners and I’m very pleased to see that we are helping to develop audiences, increase onsite spend and ensure that the environmental cost of empty seats is tackled. Community access to events will become an ever bigger conversation in 2023 and we will be at the heart of enabling a solution to this issue.”
Rimmer added: “The fundamental belief, backed by bespoke research, that event attendance is not a luxury but vital for mental well-being continues to drive the work of this dynamic company. With more people than ever in desperate need of the restorative powers of a good night out and fuelled by the endless positive feedback from their user base, Tickets for Good has an impetus and drive to continue expansion in 2023.”
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