FC Barcelona has signed a partnership agreement with Orlando-based subscription travel club Travel + Leisure GO as the organisation’s official travel club partner in the US.
FC Barcelona said the agreement furthers trade links with the US and deepens its relationship with its North American fan base. As part of the partnership, Travel + Leisure GO plans to feature a curated itinerary to the Spanish city which is home to the LaLiga football giants.
“With this agreement with Travel + Leisure GO, we are able to continue to get closer to our North American supporters and to strengthen our brand in this part of the world through a leading travel club in the American tourism sector,” said Juli Guiu, FC Barcelona marketing area vice-president.
“We are thus exploring a new way to reach new audiences and extend our fan base in a region where we already have considerable presence. As our fans begin to take advantage of this partnership and their new travel club, it will help us to position ourselves as ‘Més que un Club’ on a global level.”
Travel + Leisure GO offers travel membership packages in monthly and annual options, as well as discounts at hotels and resorts around the world.
“Travel + Leisure GO is thrilled to be the official travel club partner of FC Barcelona in the U.S., helping Barça fans dream, plan and book their 2023 travels – whether that’s a local staycation in the states or a long-haul trip to Barcelona to catch a live match,” said Fiona Downing, chief membership officer, Travel + Leisure GO.
“Just as football crosses borders, unites people and creates a narrative that both thrills and excites, so too does travel, which transcends culture and language, turning the world into an enormous playing field to be enjoyed in the spirit of togetherness.”