True Tickets has partnered with the Dallas Symphony Orchestra to provide its ticket delivery service.
One feature of the True Tickets platform that will benefit the music institution is the rules-based ticket sharing functionality. This feature helps to limit the number of tickets that end up on the secondary marketplace, while also enabling ticket holders to securely transfer tickets to friends and family members.
The customisable rules are set by the venue, and the functionality was launched by True Tickets in August last year.
The Dallas Symphony’s schedule is busy for 2023 and includes an evening paying tribute to film composer John Williams, with conductor Marin Alsop joining the orchestra for Rimsky-Korsakov’s ‘Scheherazade’ as well as performances of Beethoven’s ‘Pastoral’, Brahms Symphony No.3 and more.
Kim Burgan, vice-president of sales and marketing for the Dallas Symphony Orchestra, said: “We are thrilled to be partnering with True Tickets and implementing their groundbreaking ticket distribution service.
“This new service integrates with the Tessitura Network’s CRM system, which will fold this new technology into our existing platforms and patron engagement initiatives.”
Ken Lesnik, head of business development for True Tickets, added: “True Tickets is proud to support the Dallas Symphony and we look forward to a long and successful partnership.
“We encourage patrons to take advantage of truly industry-changing ticketing technology and join us in supporting the Dallas Symphony as it continues to bring world-class classical music to the city of Dallas.”