All-in-one ticketing and operations platform for tours and attractions, RocketRez, has closed a $15m (£12.2m/€13.8m) Series B funding round with growth capital firm, Level Equity.
RocketRez will use the new funding to extend its capabilities for new clients, as well as tours and attractions already in its portfolio including Maui Ocean Center, Xtreme Xperience, Aquarium of the Bay and Governors Island.
Together with support from Level Equity, RocketRez will continue to provide data-focused enterprise-level ticketing and business intelligence to mid-market tours and attractions.
Charles Chen, partner at Level Equity, said: “We believe in RocketRez’s vision and their high-growth potential as demonstrated by the marquee clients they’ve onboarded and retained during these challenging times.
“Global tourist attractions have weathered the storm in part due to the innovative solutions provided by RocketRez. They understand that technology and data are what will power their vision for the ultimate guest experience.”
RocketRez chief executive John Pendergrast added: “The ability to capture data from multiple digital touch-points gives operators more robust insights into customer behaviour that cannot be achieved with disconnected sets of technology services. Level Equity’s investment into RocketRez will help us accelerate more fulsome digital solutions that will deliver even better guest experiences for our customers and will enable us to expand our geographic reach.
“Online and on-site ticket purchases, mobile ticket scanning, retail and food and beverage purchases, email and SMS communication, and various other interactions are all part of a single customer journey. With that information, an operator can make faster, smarter decisions about how to deliver a better guest experience, based on each visitor’s preferences. Large operators have built their own platforms but for mid-market operators they need to buy an all-in-one software platform and that’s what RocketRez delivers.”