Seat Unique has become the official hospitality and premium ticketing platform of independent tour and concert promoter, Robomagic.
The partnership will see Seat Unique power premium ticket and hospitality sales for rock band The Who’s 2023 UK tour dates this summer.
The British band (pictured) will perform at venues including The O2 in London, the Incora County Ground in Derby, the Badminton Estate in Gloucestershire, Seat Unique Riverside in Durham, Totally Wicked Stadium in St. Helens and The 1st Central County Ground in Hove, East Sussex.
Reggae pop band UB40 featuring Ali Campbell will support The Who on all dates except London and Edinburgh.
Fans will be able to purchase front-row seats, backstage access and more for The Who’s UK tour dates, through the Seat Unique platform.
Rob Hallet, chief executive of Robomagic, said: “We’re pleased to be partnering with Seat Unique to increase fan access to premium tickets and hospitality packages for some of the biggest artist tours in the UK. The Seat Unique platform will allow fans to choose from a full range of premium concert experiences in a matter of minutes at any time and across devices.
“Seat Unique boasts a successful track record with top sports clubs and venues globally, and we look forward to working together.”
Official hospitality packages, private boxes and tickets for The Who’s UK concert dates will be available to purchase through the Seat Unique platform from tomorrow (Friday) 10am local time.
Robin Sherry, Seat Unique CEO and founder, added: “We’re thrilled to announce our first major music collaboration with Robomagic. Fans can now access incredible premium experiences to see the legendary rock band, The Who, with ease through the Seat Unique platform. From front-row seats to backstage access, there’s never been a better way to see The Who live.
“Our online marketplace gives music fans round-the-clock access to premium tickets and hospitality packages with just a few clicks. This is an exciting step towards our mission of making premium concert experiences more accessible to everyone, and we are proud to offer this to The Who fans.”