SeatGeek signed up by Paciolan as official secondary marketplace

Featured image credit: Riley McCullough on Unsplash

SeatGeek has been named as the official secondary marketplace of Paciolan, expanding its college athletics reach and relationship with Paciolan-powered live entertainment venues. 

The platform’s secondary ticketing services will be directly integrated with Paciolan’s primary ticketing system, with an expected start date in July.

Kim Damron, president of Paciolan and president of digital and technology for parent company Learfield, said: “Paciolan is thrilled to join forces with SeatGeek to offer teams and venues an integrated secondary ticketing solution that offers incredible customer service, marketing reach, rich data, and best-in-class mobile technology.

“We believe combining our deep expertise in primary ticketing along with SeatGeek’s unmatched secondary market capabilities will drive innovative experiences for our clients and their fans.”

Fans of college sport will be able to manage and sell their tickets by using SeatGeek’s mobile experience integrated with Paciolan’s digital ticketing.

Participating teams and venues will also have access to enhanced data and customer service tools. The integration provides real-time validation of resold mobile tickets, as well as pricing and sales data for each school and venue.

Fans will be able to price, list and sell unused tickets for games they are no longer able to attend.

Russ D’Souza, co-founder of SeatGeek, added: “Paciolan’s footprint and reputation in college sports and live entertainment is a perfect fit for us. College sports have quickly become the fastest growing and most dynamic sector in live entertainment, ready for innovation.

“Working in lockstep with Paciolan, we’ll seek to take advantage of that momentum and introduce new secondary ticketing software and analytics that will continue to improve the event-day experience. We’ll also engage with the largest – and most enthusiastic – fan base in sports and entertainment, broadening SeatGeek’s presence, from college students to proud alumni.”