Ticketmaster will be hoping to avoid a repeat of the Taylor Swift incident when tickets for Beyoncé’s first solo tour in six years go on sale in the US later today.
The Live Nation-owned platform has already said that registration demand for Group A – which covers concerts in nine US cities – was eight times over ticket inventory for the BeyHive Verified Fan Presale. The platform also said on Sunday that demand for Groups B and C was also “well above the number of tickets available”.
Late on Friday, Ticketmaster said that the tour had added second shows to seven cities due to the demand. The platform said: “Fan demand for Group A already exceeds the number of available tickets by more than 800% based on current registration numbers.
“To help as many concertgoers get tickets as possible, the tour has added second shows in seven cities – but demand is still expected to drastically exceed supply.
“A lottery-style process will determine which registered Verified Fans will receive a unique access code and which will be put on the waitlist. Waitlisted fans may receive an access code if tickets remain. Please remember, receiving a code doesn’t guarantee tickets.”
To help as many concertgoers get tickets as possible, the tour has announced its first extension, adding second shows in 7 cities — and Verified Fan Registration for Group A now closes tomorrow, Fri, Feb 3rd at 12pm ET.
— Ticketmaster (@Ticketmaster) February 3, 2023
Registration for all Renaissance World Tour North American shows is now closed.
Ticketmaster also warned: “No Beyoncé tickets have been sold yet. Beware of resale listings pretending to already have tickets”.
The BeyHive Verified Fan Presale begins today (Monday) with more opportunities to purchase tickets in the Citi Verified Fan Presale February 7-8 in the US. The Verified Fan Onsale will then take place on February 7 in Canada and February 11 for the US.
Following last month’s hearing on competition in the ticketing industry in the US, the Senate Judiciary Committee said on Twitter: “We’re watching, Ticketmaster.”
— Senate Judiciary Committee (@JudiciaryDems) February 2, 2023
Live Nation and Ticketmaster were criticised from all corners at the Senate Judiciary Committee hearing in January, which was held due to the issues surrounding the Taylor Swift presale ahead of The Eras Tour.
The incident highlighted the perceived lack of competition in the ticketing and live entertainment industries in the US, following the Ticketmaster-Live Nation merger in 2010.