GameOn Technology, a conversational chat platform, has partnered with the NBA’s Detroit Pistons to improve fan experience across the franchise’s website and app.
The partnership has a primary focus on game logistics, ticketing and fans’ experience at the Little Caesars Arena. Fans will be able to make ticketing enquiries, ask questions on merchandise purchases and more.
Alex Beckman, chief executive of GameOn Technology, said: “We’re thrilled to be working with the Pistons on its fan experience transformation. Our platform brings a holistic, one-of-a-kind solution that will help the Pistons restore precious time for its staff to support multiple areas of its business while also engaging its fans across a variety of channels.
“As a platform that is built specifically for the needs of the franchise, it is a win-win for the Pistons staff and fans.”
Chat platforms are now considered a necessity for teams as fans and consumers require information on services and products. The platform can offer a personalised experience while also driving business and allowing fans 24/7 access to the teams and franchises they support.
GameOn Technology is also utilised by six other NBA franchises.
Adam Falkson, vice-president of business intelligence at the Pistons, said: “We wanted to make an efficient change to how we manage our digital fan experience. Nearly 70% of the questions we receive relate to ticketing, stadium and gameday logistics – all of which historically have been addressed by reaching out directly to our sales and service teams.
“GameOn allowed us to free up time for our personnel to tackle other business needs while remaining confident that our fans will continue to receive superior, real-time support.”