People on the Move: ASM Global, ATC Live & more…

Featured image credit: ASM Global / supplied

We round up the latest movements from the ticketing sector and associated industries…

ASM Global APAC has announced the appointment of Australian convention specialist and marketer, Beverley Parker, as the group’s new director of marketing.

Parker (pictured left) has more than 30 years’ experience in the areas of tourism, events and hospitality. She will combine her new role as director of marketing, ASM Global Asia Pacific with her current position as director of business development at ICC Sydney where she has applied her wealth of experience in the international business events sector.

ASM Global APAC chairman Harvey Lister said: “Beverley brings a depth of industry knowledge and ability as well as strong leadership credentials to her expanded role and we look forward to welcoming her to the team.”

Businessman and sports administrator Tony Shepherd is retiring from Venues NSW after 21 years with the sport and entertainment infrastructure operator. Shepherd is the inaugural chairman of agency, which has responsibility for a large portfolio of stadiums and indoor venues across the state.

Trade and Investment Minister Alister Henskens confirmed Shepherd’s departure on Monday. Deputy chairman Rod McGeoch (pictured right) will serve as interim chair.

“On behalf of the NSW Government I wish to thank Tony for his outstanding leadership, expertise and contribution to the development and operation of our state’s cherished sporting facilities, and the many hours he has dedicated to this role,” the minister said in a statement.

Mike Bohndiek, the chief executive of PTI Digital, is to leave the company he founded to become technology director at Premier League club Arsenal FC.

Bohndiek, who founded the specialist digital transformation and technology consultancy six years ago.

He said: “The team at Arsenal are embarking on an exciting, fast-paced and industry leading journey and I’m delighted to be returning to my club to be a part of this, shaping a new technology strategy that supports and underpins the future of commercial, operational and football.”

Talent agency ATC Live has recruited live agent Ed Thompson into the company.

Thompson joins from the Free Trade Agency and, according to ATC, brings with him an artist roster that includes Jungle and Iron & Wine. Thompson has worked with Jungle from their very first show, and saw the band sell 29,000 tickets in London in 2022 on their most recent album campaign, including a headline show at the South Facing Festival.

ATC Live currently represents more than 400 artists, with a team of 35 across offices in London, Glasgow and Paris.

Thompson said: “I am thrilled to be joining the team at ATC Live. I have always admired how they do business and their incredible track record of spotting and developing new acts.”

Untitled Group, the Australian music and events business, has unveiled a raft of new hires and promotions, including Pete Sofo as general manager of festivals and Casey Katz as marketing director.

Chris Sheppard becomes programming manager, supporting Untitled events Beyond The Valley, Wildlands Festival and Grapevine Gathering.

Mia Ford joins the touring team as touring and booking operations coordinator, while Kelly McCaffrey becomes an event manager for the festival operations team.

Laura Hughes rises to head of PR, with former Sony Music and Bolster staffer Gloria Fittipaldi joining in a publicist role. Jim Hennessy is confirmed as head of festivals and events marketing, with responsibilities for crafting strategies for the company’s festival assets across digital, advertising, communications and creative.

“We have worked hard to implement systems, structures and skilled humans to give Pete and Casey the autonomy needed in their roles to grow other leaders in our business,” an Untitled spokesperson said. “These positions come with a great deal of accountability and responsibility for decision-making and approvals. Streamlining decision-making is an important step to support our growth. We are super grateful that we are now in a position to announce this step for them, and for our team.”

Oregon Ballet Theatre has announced Danielle Rowe as its new artistic director, making her the first woman to officially hold the position in the company’s nearly 35-year history.

“I am thrilled to join the Oregon Ballet Theatre team to cultivate the inquisitive and progressive energy of the company and the Portland community as we work together to thoughtfully reimagine a more inclusive and exhilarating future for ballet,” Rowe said.

Do you have news of an appointment that we should know about? Get in touch by emailing and we’ll include it in our next round-up.