Live event discovery platform and independent music ticketing company, Dice, has launched in the UK city of Liverpool as the ticketing partner for Content, a new venue in the Cains Brewery Village.
Content is a purpose-built events space and has been constructed from sustainable, repurposed materials including shipping containers. The venue boasts partitioning and bar configurations, meaning it has a rolling capacity of 700, 1,000, 1,300 or 1,600.
Further major investments include a bespoke Adlib Audio sound system, an extensive lights and FX package, three LED video screens behind the stage and a large main bar.
Sophie Doherty, director of music partnerships at Dice, said: “Liverpool has a legendary music and cultural scene, and Content is one of the most impressive new venues to open in the city in recent years. We’re excited to grow Dice’s presence in Liverpool and help fans to get out more, experience the great shows that Content has in store, and bring a fairer ticketing experience to everyone, whether that’s fans, venues or artists on Dice.”
Tickets will go on sale on Friday for Content’s first live show via Dice, which will be a performance from New Zealand-based psychedelic rock band, Unknown Mortal Orchestra, on June 20.
The venue is also set to host Liverpool Disco Festival, with the 10th edition to take place on August 19.
Eurovision fans can also sign up to the Dice Waiting List for the venue’s sold-out Eurovision Final watch-along event, which is taking place on May 13. Being on the Waiting List offers fans the opportunity to enjoy a fair price for events, without engaging in secondary sales.
Mike Deane, head of music at Content, said: “We are thrilled to be launching this amazing venue’s live music programme and announcing this exciting partnership with Dice. I’ve been able to work together with Dice on some seriously innovative campaigns across their UK and international teams in recent years and the opportunity for the venue to partner with them on such a level as they launch in Liverpool was a no-brainer.
“Both Content and Dice are all about progression, audience and fan experience, and high level technology in live events, and bringing the two together feels a very exciting moment for Liverpool’s gig goers. Some of the most iconic and state-of-the-art venues in the country are on the Dice portfolio, and Content feels like it fits perfectly alongside this esteemed list of UK venues.”
Deane added: “The team behind Content are behind some of the biggest ticket selling campaigns in the UK, and the investment that’s gone into the production at the venue makes this a truly exciting new player. We fully believe Dice and their commitment to the venue will help us achieve our ambitions over this wonderful multi-year partnership.”